Treasured finally comes to Windows in native form.

Why did it take 15 years to port the app to Windows?

For the first version back in 2008, I choose to develop for Mac, because most of the customers back then were using a Mac, and creating an app on Mac from scratch both fulfilled my aspirations and matched my skillset.

After a few years operating the Video Repair Service exclusively on Mac, the bar of 1000 different repair algorithms had been crossed, in other words the code base had grown considerably, and porting it all to Windows was not just difficult, but would need years of work.

This is when I convinced myself that instead of a native Windows app, I could develop a web app that would address not just Windows users, but also Linux and mobile devices. Server-side, it would run on a Mac, so existing code would be reused. A very bad idea, but you only know when you try…

I took this road, first came MP4repair.org, now defunct, whose heyday around 2017 just happened when GoPro and small drones had their peak of popularity. Having demonstrated its value for short video clips recorded by “amateurs”, I decided to develop a professional version of the video repair web app, inspired by Treasured.

It shipped in 2016, and quickly became a fairly competent tool for Windows users, who could not run Treasured on their PCs. Still, it remained a web app, and as such the user experience can never be as polished as with a native app.

Unreliable Internet connections, slow processing, differences between browsers, and no access to hardware… the web app would never get close to Treasured.



Finally in early 2023, I considered that Treasured code base was mature enough and that repair algorithms had converged and standardized, making a Windows port a possibility. Even with a healthy code base, porting is hard, because between Windows and macOS, objects like an application, a window, a file, … behave differently. Each of those dozens of subtle differences is a challenge on its own, sometimes with consequences on the whole app architecture.

I’m proud to announce, after almost one year of work, that Treasured for Windows has shipped.
Next months will bring it to feature and reliability parity with its Macintosh elder brother, then in 2024 we will start adding exciting new features to the Treasured app again.

Changes to our Corporate Structure

After my move to France in January 2020, Aero Quartet SL, the company that I have founded in 2005, has been reorganized around its other two partners: Begoña Lorenzo and Javier Boronat.

Begoña and Javier have registered Crafters Video SL in fall 2019, and started transitioning activity from one company to the other. In December 2021, all assets of Aero Quartet SL have finally been sold to Crafters Video SL.

This includes this website and Treasured. Therefore, Crafters Video is now operating the Treasured video repair service, and will continue to do so under Aero Quartet brand name.

The team remains the same:

As for me, I am now collaborating as a consultant, and I will continue to write in this blog in this capacity.

For former Aero Quartet clients, nothing changes: the same service continues to be delivered, by the same team. The only difference is that a different company name now appears on the invoice.

Goofy Predictions

For my reprise of this blog after a two years hiatus, I will just revisit the last 15 years of posts, going back as far as 2007, and focusing on the most goofy predictions made so far. A self-deprecating warm-up, if you will.

My Internet footprint is minuscule by todays standards -I don’t use social networks- but there is still this blog, with almost one hundred posts.
Let’s see a few “nuggets”, the top 3 of my predictions that did not age well…

#3 COVID

My March 2020 blog post, unsurprisingly, was about the imminent COVID outbreak.
I remember being among the most pessimistic guys back then, predicting a “minimum of two months of disruption”.

Our commitment to you during COVID-19

Lesson learnt: Don’t bury your head in the sand and imagine that you’re successfully hidden. Even stupid birds like ostriches don’t do that, despite popular legend.

If a pandemic is spreading like wild fire 10,000 miles away, it will be in front of your door next week.
What should you do? Face the facts, even if you don’t like them, and imagine what you can do to mitigate the unavoidable.

#2 Tablets will be operated from behind

In January 2010, despite having used an iPhone for over one year, at the time the first iPad was unveiled, I predicted that the iPad would be a radically different beast, operated by fingers from behind. It made perfect sense to me, because the device would be held by both hands.

tablet with touch surface behind

A force-sensitive back-side interface for the Tablet?

Lesson learnt: The obvious always win, the best is the enemy of the good.

#1 Four years late on my own software!

Probably still euphoric after an alcoholized by 2017 New Year’s eve, I wrote that 2017 would finally see the release of the one true redesign of Treasured, with its revamped, elegant, and modern user interface.

What’s new in 2017

Revamped Treasured was not released until fall 2021, four years later than my prediction!
This one has no excuse, this was my own project.
In a future post, I will explain how this is even possible, despite having no external dependencies and being the #1 priority of the business.

Lesson learnt: Software takes a solid 3x more time to develop than expected.

Our commitment to you during COVID-19

Hi,

With all of the news surrounding coronavirus (COVID-19), I wanted to communicate directly with our customer community about what we’re doing to ensure the Treasured Video Repair Service remains operational during this disruptive time.

We are here to serve you, our customers, and we want to be transparent with you regarding our plans to operate safely and effectively. Our thoughts are with everyone affected by the coronavirus.

We understand that our Treasured service plays a crucial role in the video production industry, and we appreciate the trust you place in us as your full-service video repair partner. In times where travelling and gathering people becomes every day more restricted, reshooting damaged footage is no longer an option in most cases, and our service becomes even more important to the community.

We are taking proactive steps to ensure that we can maintain the normal level of activity in the next months, while prioritizing the health of our employees. We have the ability to run all aspects of our business on a remote basis in the event that employees are unable to physically be present in our offices, and we are performing tests of such ability to ensure of readiness.

We are also encouraging our employees to work from home, hypothetically to prevent the disease from spreading through the workforce, and to avoid any disruption in our operations.

We are committed to maintaining the delivery of our service. I want to personally thank you for your continued support as a valued member of the Aero Quartet customer community.

Sincerely,
Benoît Joossen
Founder, Aero Quartet.

Voice Memos “Epidemic Failure” and How to Avoid it

Since fall of 2018, at Aero Quartet we have observed a surge of requests to fix audio recordings made with an iPhone and Voice Memos app.

TL;DR

  • In iOS 12, Voice Memos app has a feature called Replace to edit an original recording.
    Replace is not reliable and can corrupt the original recording.
  • Corrupted recordings can be repaired, but are significantly shorter in duration than originals.
    The missing duration is lost forever.

What I Have Observed

I have pulled data from recent Voice Memos requests to see what they have in common.
A pattern quickly emerged:

  • All the failures happened on phones running iOS 12, and in consequence, the redesigned Voice Memos application.
    The iPhone model doesn’t matter.
  • Failed recordings are always truncated, ie shorter in duration than what the user reports to have recorded, and also shorter than what the phone displays.
  • No way to reproduce the recording on the phone or on other devices
  • 

I have plotted here a dozen of requests:
The green line is where the dots should be. Unfortunately, all the corrupted recordings are significantly shorter than the original, this is why the dots are below the line.
On average, only one quarter to one third of the audio is still present in the damaged file.

Reproducing the Issue

I made a few experiments to reproduce the problem. On my iPhone 8 and iOS 12, the Voice Memos app has two recording settings: Compressed and Uncompressed.

The samples recorded with each setting have the following audio profiles:
Compressed: AAC format (mono 48000Hz), bitrate 64 kbit/s
Uncompressed: Apple Lossless format (ALAC mono 48000Hz), bitrate 720 kbit/s

When I compare this to the damaged samples that I am receiving, the first thing that strikes me is that format and bitrate are different.
All damaged files come in AAC format, but with a frequency of 44100Hz and a bitrate around 225 kbit/s.

After playing a bit with the app, I finally managed to produce samples with those settings when using the Edit Recording function.
Whenever you use the Replace button to alter the original recording, Voice Memos performs an audio transcoding operation in the background, which converts the format into 44100Hz.

This operation is necessary, because replacing audio disrupts the organization of encoded media. In other words, it cannot be done directly on encoded media, as replacement involves a second audio track, and the two tracks need to be “flattened”, to use the technical word, into a new encoded audio track.

The first take-away is that the failure only occurs when Replace feature is used.

Mechanism of Failure

Now, why does the failure happen? Although I don’t have have access to the source code, I can guess how and why the problem occurs.

The first hint is the disconnect between the user interface and the reality:
Whereas the app gives the impression that Replace is a real-time thing, flattening the recording takes some time to complete.
Even if you replace a few seconds in a 2 hours long recording, your iPhone will need several seconds, maybe even minutes for very long recordings, to produce the modified recording.
This operation happens in the background, but Voice Memos doesn’t reflect this. Instead of showing a progress bar, and labelling the recording as “in process” or “unavailable”, it makes it look like the change is done and the recording is available when in reality it’s not.

From here I can guess at several possible flaws in the Voice Memos software:

  • If flattening fails or does not complete, the recording being flattened overwrites the original, as is. This explains why it’s truncated.
  • The user interface lets you initiate operations (like a new Edit) on a recording being flattened and this makes the app crash.
  • Flattening and replacing the recording occurs as a single-step operation, without proper exception handling. Second step, replacement, should never happen if first step hasn’t been completed and verified first.
  • Instead, the software should do it in two steps: First, flattening would make the original clip unavailable and a progress indicator would show on the screen that it’s because it’s being processed. Second, in case of failure, the software would show an error message and revert the state of the recording. Finally, in case of success, the modified clip would replace the original one.

There’s never a good excuse for the sloppy implementation of a feature like Replace.
I suspect that Apple engineers wanted first and foremost to make Voice Memos look cool and to give the illusion of direct manipulation and instant effects. But technology doesn’t work that way, flattening takes time, and not reflecting it in the user interface ended, I believe, in a flawed design.

Letting the user do a new edit while flattening takes place, is when user interface and processing enter in conflict. When the app crashes, and probably when corrupted recordings are generated.

How to Avoid it

Having understood the failure mechanism, I can now give some advice to avoid it:

  1. Avoid using the “Edit Recording” as it seems that it’s not a reliable feature
  2. If you have to use it, take some precautions:

  3. Always do “Duplicate” and create a back-up of your recording before using “Edit Recording”
  4. After editing a Voice Memo, give enough time to your phone to perform the “flattening”.
    In particular, don’t do a second “Edit Recording” or a “Share…” immediately after an edit.

What Our Service Can Do

I often tell my customers that we do magic, but no miracles!
In the Voice Memos case, the magic is to fix the corrupted recording, and the miracle would be to restore the full duration, when only part of it is present in the damaged file.

If you have a corrupted Voice Memo (or any unplayable audio file, from any device), you can use our Treasured service to determine the true duration of audio present in the file, and then to repair it. Unfortunately, for the reasons I have explained above, in Voice Memos the duration is usually significantly shorter than expected, but many customers still consider that for important material, it’s better to recover one third of it than to get nothing.

Interviewed

Last week-end, I had the opportunity to be interviewed by Adam Forgione, the guy behind Select Music Library, the website that helps filmmaker find original music for their productions and musicians get paid for their work.

Adam has been a customer of Aero Quartet in the past. He wanted to share the good experience he had with us with fellow filmmakers, so he asked me to answer a few questions.

All you ever wanted to know about video repair…

The result is quite good, thanks Adam for pulling this off:

“My interview lasted almost an hour but it’s filled with gold.
Here are the chapters if you want to skip to what you want:”

1:36 – About AeroQuartet
3:31 – How It Works / The Process
10:29 – Common types of cameras involved
11:14 – Pricing
18:56 – Common types of corrupt files
23:04 – How video data is stored on cards or disks
25:36 – Types of media that can be recovered
28:18 – Audio only files
31:20 – Tips to avoid problems in the future
39:43 – Canon EOS issue / bit flipping
41:57 – Counterfeit cards
44:38 – How AeroQuartet got started


Transforming the Universe

Cachu Hwch *

* It’s all gone wrong

On 10th of March of 2011, Howard Stringer, then Sony’s chief executive, left Tokyo in a wheelchair. A slipped disk in his back required emergency surgery, and he was flying home to New York for the procedure.

What the Welshman didn’t know was that his situation, already painful, was about to become even worse. So bad indeed that he would have to step back from CEO the next year, and that his back surgery would have to wait!

When his jet landed the next day, he learned that the biggest earthquake in memory and a devastating tsunami had just struck the east coast of Japan.

Sony factories in the Fukushima and Miyagi prefectures, 8 in total, immediately halted production. Those close to the shore were so badly damaged by flooding that it took over one year to resume production.

Tragedy, however, would also transform Sony in unexpected ways…

Connecting the Dots

Fast forward to end of 2016: As I was putting the final touches on Treasured 4, I was a bit annoyed.

The rewritten “engine”, powered by libavcodec, was really shining. I could finally display those high-end Sony XAVC and Canon XF-AVC frames in all their 12-bit glory.

However, my redesign had also a few drawbacks: Some video formats would no longer “render”, due to lack of libavcodec equivalent to some proprietary QuickTime codec.

REDCODE and Sony HDCAM-SR fell into this category, and that was really annoying.
I quickly made some statistics of last years requests using those formats, and decided it wouldn’t be too significant. HDCAM-SR numbers indicated that the format was about to disappear, after decreasing for several years in a row.

Still, we had Sony at both ends of the spectrum: On the head, Sony XAVC, strongly leading the 4K pack; on the tail the dwindling Sony HDCAM-SR.

I couldn’t help but remember what had happened 5 years earlier, the flooded factories, the production lines stopped for months, and I made the connection:

Think a moment about Shiva, the Hindu god of creation and destruction, who creates, protects and transforms the universe… Tragedies always have a flip side – and don’t get me wrong, with over 20,000 casualties we’re better off without tragedy – and for Sony the flooded factories may have been a catalyst, that accelerated transition to new technologies.

But before we analyze the consequences over the years, let me tell you first the inside story of that spring and summer of 2011.

The Twilight of the Tapes

When production of HDCAM-SR tapes suddenly stopped in March 2011, professional video tapes were the medium of choice for prime time, episodic TV production.

Although Sony communicated that they expected a three months downtime, the folks in Hollywood, with only two weeks of HDCAM-SR tape supply and a shooting season about to begin, immediately saw the Sendai factory flooding as an existential threat, and started to look for alternatives.

Some of them were already engaged in a tape HDCAM workflow and had no choice but to frantically purchase all existences of HDCAM-SR tape on sale, to secure production until end of season. Tape prices on gray market surged and despite efforts by Sony to alleviate distribution bottlenecks, stocks evaporated in a few weeks.

For many other productions, there was still a plan B: Accelerate the move to tapeless workflow.

Others have explained in detail the immediate impact on the industry of HDCAM-SR tape shortage. To summarize, the shock wave travelled from production down to post-production and delivery:

  • Japan tsunami accelerated a trend that was already happening: the use of tapeless cameras.
  • Forced to embrace the new ARRI, RED, and other tapeless cameras, the production houses had their fears quickly dispelled: The result was flawless, technology was ready!
  • Post production houses were now receiving files instead of tapes. Despite huge investments in SR decks, they were forced to adapt.
  • For delivery of masters to broadcasters, HDCAM-SR tape, the standardized format, was suddenly questioned. If most deliveries were still done in tape, master file transfers through fiber optic lines became common. The future was here.
  • Archiving, on the other end, moves at a slower pace. Transition from film to HDCAM-SR was still recent in 2011, but shortage raised the question.

And with all that, the summer passed quickly…

Gloomy Future

In October, seven months after the disaster, Sony finally managed to restart production and to resume shipments of HDCAM-SR tapes.
But so much effort would hardly be rewarded.

Productions that had done the switch during summer would no longer need the tapes. Those who had purchased a supply of tapes in the aftermath of the disaster would not need them either, and had already planned to switch to tapeless the next season.

In years to come, Sony would continue to manufacture tapes, but the writing was now on the wall.
With the sudden decline of a very profitable business that otherwise would have enjoyed several more years of bonanza, and the inevitable loss of dominance in professional video industry, Sony was facing a gloomy future.

Of course, any attempt to regain a dominant position had not only to address the 2011 events, but also to envision the future of professional video, and deliver the new end-to-end solution, a kind of HDCAM-SR for 2015-2020 if you will.

In response to that challenge, Sony correctly identified the opportunities born out of crisis:

  • What will replace HDCAM-SR as a standard for post and delivery? Getting rid of HDCAM has opened the eyes of the industry on the importance of a standard medium. Let’s design a solution that can become the new standard!
  • 4K is about to happen. Let’s embrace it!
  • Professional file-based workflows have specific needs (quality, bitrate, grading, metadata, interoperability, …) Let’s use the appropriate technology: AVC/H.264 and MXF containers

2011 is reaching an end, and now Sony has a plan…

Resurrection

On October 30, 2012, Sony unveiled the XAVC recording format!

In the past 12 months the tape industry had been disrupted and chaos was looming.
Still, someone had to be the first to make a compelling offer, and start building a new order.
Sony had just done it!

Let’s speculate a bit:
In what position would Sony be today in the professional video markets if not for 2011 flooding?

I believe that they wouldn’t be enjoying a two years lead over Canon, healthy profits, and such a dominant position.
Profitable HDCAM line would have slowed them, the risk of cannibalizing their tape business would have discouraged innovation.

Sure, they would have moved to 4K AVC, but too bland too late. They wouldn’t lead.

A corollary to the Innovator’s dilemma is that companies with biggest investments in old and current technologies are the least inclined to invent the next generation of products.
In 2011, Sony tape business was probably in the middle of the “milking” phase. Sony was definitively not the natural innovator, but the tsunami changed everything.

Sony video division had to face the perfect storm, but with the proper timing, vision and resolve, against all odds, they managed an impressive turnabout. A good lesson for the competitors!

What’s new in 2017

First of all, Happy New Year to all the readers!

We are starting 2017 very strong at Aero Quartet:
A redesigned Treasured is ready to turn beta and will be released in next weeks.

Treasured is the cornerstone of our Movie Repair Service, it provides diagnostics and shows preview of the contents of unplayable video files.
A lot of work has gone into Treasured since its first release in 2008, and we are about to release the most important redesign ever.

Our development roadmap follows a tik-tok schedule, where in even version numbers we make changes to the bowels of the application, changes that are not always visible to the user. And in odd version number we make changes to the user interface.

Tik

In January, we have putting the final touches on this “tik” release: We have rewritten almost everything under the hood, yet the on the surface this looks very similar to version 3.4 released in 2016.

The “engine” was redesigned to get rid of dependencies on deprecated parts of macOS (like 32-bit QuickTime and Carbon libraries) that will no longer work in the next years.

Treasured is now a 64-bit application, ready for the next 10 years. This redesign is the foundation upon which future developments will be built.

For the most technically inclined of you, we are now relying on libavcodec (of ffmpeg fame) to render the media found inside the damaged files, and this brings some advantages over last versions:

  • H.265, the new high-performance codec, is now detected and previewed. (More about this below)
  • Treasured will no longer ask you to install some QuickTime codecs to render images. Now everything comes bundled!
  • Very fast selection of “Candidates” for H.264 format

And many more opportunities that we have identified, and that will progressively be deployed in future releases…
In summary, with this Treasured redesign we make a bold statement:
We want to be here for the next ten years.

H.265 aka HEVC (High Efficiency Video Coding)

And those next ten years will likely belong to H.265, the new high efficiency codec that promises to cut bitrates by 50% over H.264.

We have already repaired with success a dozen of H.265 videos last year, mostly from Samsung Gear cameras.
For 2017 and 2018, we are anticipating a surge, as H.265 encoding chips will become mainstream in high-end and DSLR equipment.

Treasured is not just capable to detect and preview H.265, there’s more…
We have figured out that repairing corrupt mov or mp4 files with H.265 encoding is not very different from what we have been doing with H.264 for over 8 years. In other words, all our experience in delivering high-quality, affordable repairs will be immediately available for new H.265 videos.

Tok

2017 will be a busy year, because we are also planning a huge “tok” release!

Treasured user interface is still surprisingly similar to the first version, that I unveiled in this blog in 2008.
This design has served us well, but is not adequate for the next decade:

  • Mac desktop application user interface has progressed in the last years, influenced by smart phone apps and by macOS evolution. Customers deserve a high-quality, intuitive and beautiful user experience, and we are committed to make it happen.
  • Progress in Movie Repair technology enables a profound redesign of interface. It’s not just about aesthetics, it will be about conceptual design, with new, intuitive and useful objects and features.

For the moment, we don’t have mock-ups of the “tok” Treasured to show you, but rest assured that this blog will be the first place where you’ll see them.
And you’ll love it!

Survival Bias

During World War II, researchers from the Center for Naval Analyses conducted a study of the damage done to aircraft that had returned from missions, and had recommended that armor be added to the areas that showed the most damage.

Shortly after, a mathematician called Abraham Wald noted that the study only considered the aircraft that had survived their missions—the bombers that had been shot down were not present for the damage assessment. The holes in the returning aircraft, then, represented areas where a bomber could take damage and still return home safely.

Wald proposed that the Navy instead reinforce the areas where the returning aircraft were unscathed, since those were the areas that, if hit, would cause the plane to be lost.

And by following this advice, the Navy managed to minimize aircraft loss in the last years of World War II.

Focusing on “survivors” when analyzing some process leads to false conclusions, and I was about to make this exact mistake when I started writing this post.

A Nine Years Survival

A few weeks ago my business turned 9, and I asked myself what was the biggest mistake I had done during those years.

But when I started making a ranking of mistakes, I realized that this wouldn’t be very useful to publish such the list without first talking about the mistakes I didn’t make.

Just as an aircraft returning to base after a WW2 mission, my business had avoided the seminal mistakes that kill so many short-lived ventures.
Therefore, for a reader willing to take my advice, the pitfalls that I had managed to avoid would be the most important to consider.

I’m leaving this ranking of mistakes for my next post and I’m focusing in this post on things I got right.

1. Make Something People Want

The main reason I got a few things right when I created Treasured is that it wasn’t my first take at creating a product. In the previous years I had published a couple of “hobby products” and learnt a few lessons the hard way.

The first lesson is that without a painful, unsolved problem, that you can solve and charge money for, there is no future.

And that’s really counter-intuitive, because media coverage is always about twenty years old drop-outs that create an app that does a few trivial things, become an overnight planetary success, make no money but end up selling to Google or Facebook for a few hundred millions after a couple of years.

There’s no doubt that this is the story people wants to read, the success that startup founders want to experience. But for founders that’s like playing lottery and picking the winning ticket. For each such success they will be thousands of failures that nobody will talk about.

On the opposite, I prefer to bet on low risk ventures where my chances to win become acceptable. Granted, I won’t become super-rich, low risk brings lower reward. But the fact is that most innovative businesses that stick around for nine years have the same DNA: building a low key, niche, uncool product, but that solves a real, painful problem that people is willing to pay money for.

That’s true in the Internet age, and even now when free mobile apps are all the rage.

Now, how do you discover a painful, unsolved problem? Easy:
Just hang around in places where people with problems go, and ask them!

Forums in specialized websites are a perfect place to start hunting for a business idea.

One day in 2007 in a video forum, I stumbled upon a school teacher that needed to repair a surveillance video to figure out who had stolen the classroom computer. Luckily, the computer was recording live video to a hard disk in a locked case, that the thief had left behind. Classroom footage was available on the disk, but the MOV file been corrupted when the computer was taken by the thief.

That day, I repaired my first video (but unfortunately the thief was wearing a hoody and the teacher could not identify him) and decided that this could be a business idea worth investigating. The whole episode was captured in this blog a few days laters and is still a fresh read!

Once I knew that some people badly wanted to repair corrupt MOV files, the next step was to discover what the market would look like.
Through a market survey? No, by offering directly my expertise (which at this point was all but non-existent)

During a few weeks I requested corrupt MOV videos through my website, claiming that I would repair them for free.

I was contacted by around 20 persons, and discovered a surprising diversity of customers, situations, video formats and technical problems to solve. I managed to decently repair most of the videos, and the feedback was great.

This gave me confidence about feasibility and helped me take the seminal decisions about product and marketing, those that you can’t get wrong:

  • Target Video Professionals, on Mac platform
  • Deliver as a Service

Creating a “universal video repair program” was immediately ruled out: Diversity of situations, of formats, and quality required by professionals require specialized solutions and personalized support. Only a service can provide that.

The moment of truth is when I started to charge for the service.
Everyone is enthusiastic when you give away free repairs, but when there is money in the equation, everything changes.
You suddenly become liable. You quickly understand that unless you build trust and give solid proofs of repair, no customer will send you money.

Therefore, the service was shaped first and foremost to build confidence:

  • Providing a diagnostics and price quote free of charge, using a sample of the damaged video provided by the customer
  • Providing a short sample of repaired video
  • By developing a customized Repair Kit that the customer can use on his Mac, to produce watermarked video out of the damaged MOV file and take the purchase decision
  • Finally, give a refund guarantee in case expectations are not met

The first payment soon arrived. For sure, for the first months the service was still 100% craftsmanship, every customer being a new challenge, but the business was born. A minimal product (Treasured was still one year away) but a viable one.

To be continued…

#1 Lumix GH4

You can almost sense when technologies are about to be disrupted.

Take the internal combustion engine used in automobiles.

For about a century the petrol and diesel motors in our cars have experienced incredible improvements, we can talk about 10x increase in energy efficiency, and don’t get me started with reliability, noise and air pollution.

Even in the last 15 years we have seen dramatic changes, like turbocharged diesel engines in sport cars, common rail direct fuel injection, with electronics and firmware keeping the fuel consumption always optimized.

The 1955 Mercedes-Benz 300SL, the first production sports car to use fuel injection, is remembered first and foremost for its gull wing doors.

Diminishing Returns

Yet it seems that reducing fuel consumption further, even a measly 5% or 10%, will require enormous efforts.

In high-end cars we start to see byzantine solutions, like reducing floor clearance at highway speeds to improve aerodynamics, closing partially the front grille to reduce drag while having enough engine cooling, “smart” management of pumps and air conditioning, and so on…

We are clearly in “diminishing returns” phase of the innovation cycle. Actually the engine system itself is already fully optimized; today fuel efficiency improvements come from the rest of car.

We are getting close to the hard limit. Thermodynamic cycle of combustion engines allow for a fuel efficiency of 25% to 30% at most. End of story.

Electric cars, on the other side, will soon be mainstream starting at 80% efficiency. (Producing electricity efficiently is another story, but let’s stay focused on our topic)

The State of Art for H.264 video in DSLR Cameras

I can almost sense that H.264 video encoding is at the same point in its technological cycle as combustion engine.

Today we are pulling almost 100% of its potential.

Just as combustion engine efficiency is limited by the laws of thermodynamics, H.264 encoding efficiency is limited by a standard approved in 2003. It has received amendments over the last decade, but the efficiency of the codec can’t improve significantly unless you redesign it.

First H.264 encoding chips didn’t have all the bells and whistles that Advanced Video Coding standard allows for.
For example, CABAC entropy encoding is about 10% more efficient than CAVLC, but makes chip design more complex.

This improvement in H.264 is the equivalent of common rail direct injection.

Panasonic Lumix GH4
source: ephotozine – Joshua Waller

Then some manufacturers started to use different H.264 encoding settings depending on light, for example 3 possible settings for low light, interior and outdoor.

Canon introduced this optimization in cameras with DIGIC 5+ chip, starting with EOS 5D Mark III in 2012.

It consists in offering 3 different H.264 encoder configurations (called Picture Parameters Sets or PPS), each with a different value for a parameter called pic_init_qp_minus26.

The H.264 specification doesn’t shed too much of a light on what this parameters stands for:

pic_init_qp_minus26 specifies the initial value minus 26 of SliceQPY for each slice. The initial value is modified at the slice layer when a non-zero value of slice_qp_delta is decoded, and is modified further when a non-zero value of mb_qp_delta is decoded at the macroblock layer. The value of pic_init_qp_minus26 shall be in the range of -(26 + QpBdOffsetY ) to +25, inclusive.

In layman terms, this tells the encoder to encode with more detail the shades of color that dominate the picture, and thus avoid color banding: Image quality is slightly improved while keeping same bitrate.

This is like fine tuning the automatic transmission to optimize fuel efficiency.

Lumix GH4 seeking optimal H.264 video encoding

But there’s still a problem: at the time you start recording, the camera has to pick one of the possible H.264 encoding settings and stick with it until you push STOP. This is not optimal if you walk from interior to outdoor while camera is recording!

This is where Panasonic engineers made a smart contribution:
GH4 cameras also use several PPS, but they dynamically change the active PPS frame by frame to always use the settings that will yield optimal image quality.

Not only that: instead of playing with pic_init_qp_minus26, they use a more fine-grained method to get optimal quality called Picture Scaling Matrix.

Picture Scaling Matrix gives you fine-grained control

pic_init_qp_minus26 is more like a dial

Lumix GH4 engineers have used all the tricks in the H.264 encoding playbook to achieve optimal video quality.
There’s no much room for improvement for future H.264 cameras.

The Lumix GH4 is a serious contender to be remembered as a top DSLR camera of the H.264 era, just as the Leica M6 for rangeviewer film cameras.

Disruption Ahead: H.265

HEVC (H.265), the new standard for video encoding, promises a 50% economy in bitrate at constant quality over H.264.
Let’s see how the transition plays out in the next months. The whole industry has yet to start adopting the new standard.

If this is any indication of what is coming, last month we have received our first corrupt H.265 video from a Samsung Gear 360 camera.

Our tools are not yet ready to detect and repair H.265 routinely, but we already have some prototypes running in-house to address such repair requests and we will be ready for when the H.265 deluge starts.

For the moment, H.265 is only present in specialized markets (surveillance, IP cameras) and in new Samsung products (Gear 360, NX series).

#2 DJI drones

During this 2015 we did a lot of drone footage repairs. A lot. Different drone models, brands, settings, but all of them share some common points. A worried customer and some non working files.
Crashed Drone
Back in 2013 and 2014, when all the drones fever started, we used to receive a lot of repair requests with, more or less, same content. Rude flight footage ending with a hard landing.

Fortunately, seems that our 5 Tips to Avoid Crashing your Copter on the First Day were taking into account and the skills of all of those pilots improved during this time.

But not only man skills were improved, but also the drone capabilities (Worry-free autopilot, Built-in practice flight simulator, etc). Now the copters are able to flight longer, faster, higher, farther and, what’s more interesting, they’re able to broadcast the live footage that is being recorded (Live HD view).

[UPDATE]: Seems DJI removed human pilot skills from the equation in their latest released model, the DJI Phantom 4.
Those factors changed our view about the drone’s damaged files. From a basic repair approach we evolved to a recovery one. Now the customer finds that sometimes their files are simply gone. Only a blank, usually mistakenly, formatted card is left behind. Data should be found and afterwards repaired.

That’s where our magic begins…

What could be done when a whole card, containing the aerial takes of your Thailand trip, is formatted before all clips had been backed up on your computer’s hard drive? Reshoot seems not an option but thanks to Treasured and it’s DeepMediaScan feature we can bring back the footage.

Thailand Aerial View

This particular case was involving a DJI Phantom 3 drone and 1080p at 50 fps video only (no Audio track). Despite DeepMediaScan results were promising, there was something weird within the data that caused any Video player closes when trying to play the clips. Seemed clear we must go the extra mile.

After some data struggling, we finally find the clue. There were some blocks of alien data (garbage data from any other source but not the footage we’re trying to repair) of 0x100000 bytes each every 4 seconds of Video.

That required a custom tailored cleaner to accurately remove them and, finally, repair the real footage data. Those blocks of data, as after some more study revealed, were in fact, parts of the proxy video that is being broadcasted from the drone to the remote control.

Looks similar to the good known Kayak problem with the GoPro cameras, but this time, those blocks of data are formatted in raw H264 instead of LRV (Low Resolution Video). Lesson learnt and repair flow updated.

Nothing compares with the satisfaction of the positive feedback from the customers when they get back their clips repaired. That make us feel that the effort put in every request is worthy.

Please fly your drone in the safest way possible, improve your pilot skills, and use top quality memory cards to record your footage. And obviously, have fun!

When everything else fails, we’ll be here ready to help you.

#3 XAVC-S

Thanks to the success of Sony A7 series and Sony AX series, XAVC-S is today one of the most common format that we are requested to repair, and so it deserves its number 3 ranking in my list of Tops and Flops of 2015.

In Sony XAVC family, the “S” flavor is the mainstream one, used by a wide range of devices, from DSLR cameras to cheap consumer camcorders.

In its novel “The Leopard”, Tandredi has the famous quote:

If we want things to stay as they are, things will have to change.

This illustrates perfectly what XAVC-S is in essence: A new name for our usual suspect, AVC/H.264

Back in 2013 when XAVC was unveiled, there wasn’t a lot of choice as far as video compression is concerned:
Once discarded the future technology (HAVC/H.265) that wasn’t ready, Sony could only pick either 20-years old MPEG-2 or 10-years old AVC/H.264.

H.264 scales to 4K, has better compression and quality, so the technical decision was easy.
But the marketing guys were not happy with that, because

you know, everybody else is doing H.264, we are Sony and for our new 4K products we need differentiation. We will use H.264 but it must be with another fancy new name.

OK let’s call it XAVC.

And the marketing guy to add: “and we need different brand names for cinematography-grade, professional and consumer H.264” and so were invented the names XAVC-I, XAVC-L and XAVC-S.

Therefore, XAVC-S is nothing more than regular AVC/H.264 wrapped in a standard MP4 container.

Change Management

Let me tell you my first contact with XAVC-S in spring 2014.
Ironically, this was a corrupt recording of a conference on “Change Management”…

I was expecting this to be business as usual, a boring video (change management, anybody?) recorded in standard H.264 in MP4 container.
Apparently nothing new under the sun.. but I was wrong.

What first grabbed my attention was Treasured insistence in reporting “MXF”. In a video allegedly wrapped in MP4, the last thing you expect to detect is precisely MXF.

Treasured sometimes has “false positives”, so I fired my hex editor to check what was going on.
Upon searching for the MXF header (060e 2b34), I quickly found lots of matches inside the file.


00000c0: 0008 0100 00ad 034b 060e 2b34 0253 0101 .......K..+4.S..
00000d0: 0c02 0101 0101 0000 8300 000c 8000 0002 ................
00000e0: b3e3 8001 0002 51ad 060e 2b34 0253 0101 ......Q...+4.S..
00000f0: 0c02 0101 0201 0000 8300 0036 8100 0010 ...........6....
0000100: 060e 2b34 0401 010b 0510 0101 0101 0000 ..+4............
0000110: 8101 0001 0181 0900 0800 0000 0100 0000 ................
0000120: 6481 0a00 0200 0081 0c00 0200 6481 0d00 d...........d...
0000130: 0101 060e 2b34 0253 0101 0c02 0101 7f01 ....+4.S........
0000140: 0000 8300 002f e000 0010 9669 0800 4678 ...../.....i..Fx
0000150: 031c 2051 0000 f0c0 1181 e300 0001 00e3 .. Q............
0000160: 0200 0100 e303 0001 ffe3 0400 0844 2015 .............D .
0000170: 0625 0321 5100 0000 0000 0000 0000 0000 .%.!Q...........

Obviously Treasured was right, the Sony engineers had inserted MXF stuff inside their XAVC-S MP4 file. WTF?

I asked Mike (my “Change Management” customer) to send me a playable XAVC-S file, so I could investigate this in depth.

What were they smoking?

What I discovered was even more puzzling: MXF data is indeed part of a bigger, more byzantine thing.

The bits of MXF are inside samples of a real time metadata track of the MP4.
To every video frame corresponds one of such metadata sample of 1024 bytes.

Metadata samples look like the diagram below, and are padded with 00 bytes until filling the 1024 bytes size.
Others samples also include a mysterious a “kkad” atom at the end (more on this below).

Header was easy to understand:
0008 0100 00ad 034b
It reports the length in bytes of the components of the sample:

  • 8 bytes for the header itself
  • 0xAD bytes for the MXF KLV (Key Length Value)
  • 0x34B bytes for padding or kkad data.

And of course, the sum is 1024.

MXF KLV itself contains several items, but most are encoded in a proprietary format, and I haven’t managed to understand everything.
In any case, it is not very important and I can prove it:

This metadata is not even necessary.
For two years, I have been repairing XAVC-S without bothering to include the metadata inside the repaired videos, and no customer has reported any problem!

Therefore, Sony engineers have managed a real tour de force:
They have created a video format whose unique “new” feature (besides the shiny XAVC-S name) is to stuff some metadata that is not even being used!

To really appreciate the feat, let’s take a look at this mysterious kkad stuff:

“kkad” blocks include tables with addresses, lengths, and time code information of every video sample.

And with this we close the circle of stupidity:
This information would be useful if it wasn’t already included in the standard MP4 video track.

Yes, Sony engineers have added a metadata track with a proprietary and byzantine format that not only isn’t used, but contains information already present elsewhere in the MP4 container.

And there’s more strange stuff throughout our XAVC-S file…
For example, inside the H.264 stream we have NAL objects of type 6 with more metadata “smoke”.
Or the unnecessary file header below:


0000000: 0000 001c 6674 7970 5841 5643 0100 1fff ....ftypXAVC....
0000010: 5841 5643 6d70 3432 6973 6f32 0000 0094 XAVCmp42iso2....
0000020: 7575 6964 5052 4f46 21d2 4fce bb88 695c uuidPROF!.O...i\
0000030: fac9 c740 0000 0000 0000 0003 0000 0014 ...@............
0000040: 4650 5246 0000 0000 2000 0000 0000 0000 FPRF.... .......
0000050: 0000 002c 4150 5246 0000 0000 0000 0002 ...,APRF........
0000060: 7477 6f73 0000 0000 0000 0000 0000 0600 twos............
0000070: 0000 0600 0000 bb80 0000 0002 0000 0034 ...............4
0000080: 5650 5246 0000 0000 0000 0001 6176 6331 VPRF........avc1
0000090: 0164 002a 0003 0002 0000 c350 0000 c350 .d.*.......P...P
00000a0: 0032 0000 0032 0000 0780 0438 0001 0001 .2...2.....8....

Besides the funny “XAVC”, we have here a description of the tracks:
Audio “twos” at 48000Hz (0xbb80)
Video “avc1” with resolution 1920 x 720 (0x780 0x438)

Again, all this information was already present in the MP4 tracks, so why duplicate it in other places?

XAVC-S: Engineered with love by Sony

If you are in software or firmware development and you have been working in a large organization, the reasons behind all this oddity should now be clear to you.

This is what I call “Frankenstein Engineering”, and it works like this:

  • Marketing decides that a new product with features A, B and C shall be developed
  • Management green lights the project, and gives the R&D departments a short schedule and a low budget
  • Every department has no choice but picking existing, off-the-shelf components and shoe-horn them into the product
  • Extra points if the different departments are spread across continents, have incompatible road maps, and don’t talk to each other anyway
  • When you put hardware, electronics, firmware and software together it’s a disaster, but it can be fixed
  • Eventually the company manages to ship a decent product, but internally the scar tissue is still visible

Therefore, all the odd things I have discovered inside those XAVC-S files was just that:

Scar tissue of the rushed development.

But let’s give credit to Sony: XAVC-S is very successful, and it delivers what Sony promised despite being a Frankenstein monster made with parts that barely fit together and ignore each others.

And the last word about odd XAVC-S again to Tancredi: “A house of which one knew every room wasn’t worth living in.”

#4 Sony XAVC

XAVC comes at #4 and #3 in my list of Tops and Flops of 2015.

You already know that XAVC has 3 variants: (bonus: wiki link for those who want a refresher)


XAVC-I is intra-frame, the highest quality variant
XAVC-L is long GOP variant
XAVC-S is consumer-oriented and will be the subject of next post: #3 Sony XAVC-S

But did you know that’s there a fourth variant and Sony is not even aware of it?

“XAVC Mark II” by Canon…

A few weeks ago, I have received a repair request for a format that Treasured could not detect.
So I parsed the damaged clip manually, and quickly convinced myself that it was a new kind of XAVC-I:
Same MXF container, same data layout, same H.264/MPEG-4 AVC video and Linear PCM audio channels.

And I also found an explanation for Treasured not detecting it as XAVC-I: H.264 encoding settings were slightly different than those I had trained Treasured for.

I thought it was just another flavor of XAVC-I, but found strange that after two years of dealing with XAVC-I, new flavors would still appear.
Nevermind, I did some tweaks to an existing XAVC-I repair kit, and I could repair the sample.

When I sent the XAVC-I preview to the customer, to my surprise he answered that preview was great, but that I got the format wrong: It was not XAVC-I, but rather Canon XF-AVC from the new C300 Mark II.

Rebuttal, the hard way.

What? I could hardly believe it, but evidence was damning:

  1. Google: Canon XF-AVC is the new 4K format in town and everybody is talking about the Canon C300 Mk II. How I had missed that remains a mystery.
  2. A quick MXFDump on the damaged file was saying it loud and clear:
  3. [ K = MXFIdentification ( 0000000000000a10 )
      [ k = CompanyName
      3c.01, l =    10 (000a) ]
           0  00 43 00 41 00 4e 00 4f 00 4e                      .C.A.N.O.N
      [ k = ProductName
      3c.02, l =    64 (0040) ]
           0  00 45 00 4f 00 53 00 20 00 43 00 33 00 30 00 30    .E.O.S. .C.3.0.0
          10  00 20 00 4d 00 61 00 72 00 6b 00 20 00 49 00 49    . .M.a.r.k. .I.I
    

    and the final nail in the coffin:

  4. X-Rays on the first 20 MB shows clear differences (left is Sony XAVC-I, right Canon XF-AVC)

X-Rays is an internal tool using space-filling curves to visualize remarkable structures inside damaged video files.

So what is actually going on?
On one side, Canon XF-AVC uses that exact same ingredients as Sony XAVC for its new 4K format, on the other side there are small implementation differences that make the two formats distinguishable if you have the right tools.

Technical false twins, if you will.

The XAVC Marketing Stunt

Canon has pulled exactly the same marketing stunt as did Sony two years ago:
Rebrand H.264/AVC as Canon XF-AVC to address 4K with a “new” format.

And there’s a good reason Canon did the same: because it worked so well for Sony with XAVC!

The advantages of coining a nice format name are manifold:

  • “New” is a magic word. Every marketer knows that.
  • Under XAVC umbrella you can encompass a variety of specs that otherwise would create confusion:
  • XAVC-S for H.264 in MP4 container
    XAVC-I for raw H.264 in MXF container, intra frame level 5.2
    and future variants can also use the XAVC branding

  • It is easier to communicate on XAVC compatibility, to certify or license XAVC third-party solutions, than to communicate on complicated H.264/AVC profiles and specifications.

The XAVC marketing trick has given a two years head start to Sony over Canon in the 4K transition.
In next post, we will explore a few interesting properties of XAVC and how Canon XF-AVC approach tends to differ.

#5 External Recorders

External Recorders come at #5 in my list of Tops of 2015.

A few years ago, the video camera was the most important device used in production. It included several functions: optics, sensor, encoding and storage. But the trend is to do encoding and storage outside of the camera, in an external video recorder.

Solid state drives (SSD) and high-speed connectivity through HD-SDI and Thunderbolt enable live recording of RAW and uncompressed feeds from 2K and 4K cameras. ProRes and DNxHD formats, previously only used in post-production, are now productions formats.


Camera <----------------> Aja Ki Pro Quad

Where we had a closed device, now we have an open system that is more versatile, but also more fragile.

Lessons of Redundancy

A few weeks ago, Mark contacted me to recover a 50 GB file containing footage from a concert.
The event was recorded in DNxHD format by an Atomos Ninja 2 recorder.

Mark is a seasoned professional, he always run two recorders for redundancy, prime and backup.
The prime recorder stopped and no one noticed until the end of the program.
This situation is not frequent, but it can happen, this is why a backup recorder must always be running when recording a live event.

Unfortunately, the backup recorder also had its share of problems, it crashed as well!

The statistics say that if a system has a failure rate of 1%, when you run two systems for redundancy the chances of having the two systems fail at the same time will be extremely low:

1% of 1%, or 1 out of 10000

That’s why redundancy matters if you are to keep your reputation as a professional:
1 out of 100 will happen almost every year, but 1 out of 10000 is more like doing a hole in one in golf: It may happen once in your carreer, and it may never happen at all.

But that’s the theory.

In the real world, I’m seeing far more failures in redundant recordings than the statistics predict.
Let me explain the three pitfalls of redundant recording and how to avoid them.

Redundancy Pitfall #1: Prime vs Backup

Mark had two recorders set-up, but had they the same chance of success?

Probably not. My guess is that the prime recording set-up was first rate whereas the backup set-up was a disaster waiting to happen.
For the prime recorder, Mark had used the gear in best condition, a very reliable recorder with encoding power in excess and fast storage.
For the backup set-up, Mark had used the old recorder, a bit underpowered for the job, and a memory card that had never given problems in the past, but that is 80% full (of footage from a previous job…)

Does it sound familiar? Mark had a redundant set-up, but the backup recorder had a failure rate probably around 20% instead of theorical 1%.
Unfortunately, this was one of those bad days for Mark: With the backup recorder struggling with encoding, some frames started dropping, and as the card was getting filled, fragmentation caused the write speed to plummet, finally causing the recorder to crash.

Therefore, a disaster like this is not due to a single failure, but to an accumulation of problems.
Redundancy is only safe if the two recorders are working in optimal conditions. Or to put it in another way: Your reputation as a video professional is in the hands of the less reliable of your two recorders, usually the backup system.

The mere labelling of the recorders as “prime” and “backup” is the first breach of redundancy. The two are equally important, and should rather be labelled “prime even” and “prime odd” and you would use the footage from the even recorder on even days, from the odd recorder on odd days.
That would protect you against the “broken backup” syndrome, more on that in pitfall #3.

Redundancy Pitfall #2: Independence

In statistics, one of the most important concept is variable independence:
An independent variable is a variable whose variation does not depend on that of another.

The theorical “1 out of 10000” rate is based on the assumption of independent failures.
It means that a common cause can never produce a failure in the two systems.

In the real world, this assumption is often false!
For example, if the recorders are connected to the same power source, or if they are writing to the same storage device, it’s clear that we don’t have redundancy, only the illusion of it.

So the solution is to have two identical systems (to avoid pitfall #1) but that are fully independent? Nope.

Identical systems are not independent due to latent flaws. That’s more subtle, but can be as devastating:
Imagine two identical recorders: same model, same firmware, same recording settings… If this model of recorder starts to fail when temperature is over 35 degrees, the two recorders will be at risk because they are exposed to the same temperature and workload. The second recorder will probably fail a few minutes after the first one.
Same for firmware bugs: if a recorder crashes under a certain condition, the other one will also probably crash.

In the Space Shuttle, there were 5 computers running in parallel, but one of them running software written independently. This was the safeguard against a bug affecting all computers.

Therefore, to build two truly independent systems is harder than it seems.
You only operate a redundant system when both prime and backup are equally reliable and truly independent.

But there’s a last problem…

Redundancy Pitfall #3: Supervision

Redundancy is its own enemy.
We are humans, and when we know that something is almost 100% safe, we tend to take success for granted and to stop worrying.

Lack of supervision is what can finally put your redundant system at risk.

If you watch your two recorders, you will immediately notice when one of them stops, and take action.
On the other extreme, if you never check the results of your backup recorder (because prime recorder works), you can overlook a systematic failure present in your backup procedure, and you are no longer protected. That’s the “broken backup” syndrome.

RAID 5 is a redundant storage system where 4 hard disks work together, so that if any of the 4 disks fails, it can be replaced by a new disk, and without stopping the system the remaining 3 healthy disks “rebuild” the content of the failed disk, and redundancy is restored after a few minutes.
In theory, RAID 5 systems are almost 100% reliable, because the data is only vulnerable during the few minutes where rebuilding takes place. The rest of the time, the system is redundant.

However, the #1 failure mode of RAID 5 systems is lack of supervision: Nobody detects that one of the disk has failed, and the RAID5 continues to work in degraded mode for weeks or months. But one day, a second disk starts having errors, and unfortunately it’s too late to rebuild the system, with two failed disks the system has become unrecoverable.

Therefore, please add this to your new year resolutions list:

I will verify my redundant recording procedure and I will:

1. Label my recorders “Even” and “Odd” and, based on the day of the month, use one or the other as “Prime”
2. Verify that my two systems are truly independent, that a single cause cannot produce a failure in the two systems
3. Watch my recorders and investigate any issue detected.

Happy new year 2016!

Tops and Flops of 2015

Time is flying, year 2015 is now almost behind us, so we can start looking backwards and analyze the trends.
In an industry like video production, that reinvents itself every few years, it’s possible to see significant changes on a yearly basis.

Three years that changed the Industry

  • 2013 has seen offering of 4K and Digital Cinematography EXPLODE
  • I remember spending the last months of 2013 adding support to Treasured for a slew of new formats and cameras: ARRIRAW, Sony RAW in CineAlta series, Sony XAVC, Canon Cinema RAW, Blackmagic RAW
    It seemed like every vendor had to release the new stuff before end of year. Some products were clearly not ready for prime time, and have been panned by reviewers and early adopters.

  • In 2014 this first wave of new products went from testing to field use.
  • RAW video functionality, a major new feature present in most of those products, turns out to be rarely used. Over the last 2 years, we have not seen any Canon Cinema RAW user requesting our services…

    Canon Cinema RAW frame
    Treasured preview

    Canon RAW is so rarely used that we haven’t bothered to provide color previews in Treasured…

    Winners and losers of the first round quickly emerged:
    Sony presented a coherent and comprehensive solution called XAVC (coherent at least from marketing stand point, in follow-up posts I will explain why technically XAVC is a clusterf…) and won, Canon with its baroque offering confused everybody and lost.

  • In 2015 came the second wave of 4K products
  • After 2013 products rush and 2014 triage, the manufacturers have now a better understanding of what video professionals need and expect.
    In 2015 we are seeing more mature products, and volumes that indicate that they are becoming mainstream and replacing the previous generation:
    Panasonic Lumix GH4, Sony AX, and Sony alpha 7 are replacing older Canon 7D, Canon C300 and other XDCAM products.
    Canon is also the main loser of 2015, its Canon 7D Mark II is not interesting a lot of people. But 2016 could be their year, as the new Canon C300 Mark II looks like a winner.

My 2015 ranking

The trends I have observed through 2015 can be summarized by this ranking:

#5 External Recorders
#4 Sony XAVC-I (Sony F5/F55) and -L cameras (Sony PXW)
#3 XAVC-S Sony A7S, Sony AX series
#2 DJI drones
#1 Panasonic Lumix GH4

In next posts I will go through the ranking, item by item, and explain surprising things about each…
For video file internals often reveals how things were engineered, what the plans initially were, and what the future allows for.

Help Wanted

Update Apr 2015: Position has been filled. Welcome on board, Marcel!

As we head into 2015, a new opportunity to join the Aero Quartet team has arisen. Love video? Love problem solving? And love making people feel good by helping?

We’ve been looking for you.

We are seeking front-line Video Repair Technicians to help our clients with their corrupt videos.

Ideally, you’ve got:

  • Excellent problem-solving, and ability to “read between the lines” of customer emails
  • Substancial Mac OS X, video and internet experience
  • A professional, courteous, and personable email disposition (Fluent English, spoken and written, is a must)
  • A pleasant personality, patience, and sense of humor

Bonus Points for:

  • Engineering / computer science experience
  • French, German, Russian or Portuguese languages
  • Familiarity with professional film making

You must live in Barcelona, Spain or be willing to relocate to the area. It’s honestly a very nice place.

In addition to base salary, Aero Quartet offers:

  • Indefinite contract (Spanish law)
  • Private medical insurance (in addition to Spanish public insurance)
  • Flexible hours, working from home in select days

Sound good? E-mail your resume to us and if we’re interested, we will send you additional details and possibly schedule an interview.

Contact: benoit@aeroquartet.com

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